Use Food Well
WA State Department of Ecology
Alongside the PRR team and Washington State Department of Ecology, I helped to bring the food waste prevention campaign, Use Food Well, to life. This campaign aims to support the goal of cutting Washington state’s food waste in half by 2030. As the lead designer, I created the campaign brand and logo design, illustrations, digital ads, resource guides, and the biggest haul of them all: the UX/UI design for UseFoodWell.org! The logo, illustrations and guides are also translated into Spanish.
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“Hailey did an amazing job at staying on brand while still innovating the campaign experience.”
Jade Monroe