Hailey Coral

Lydia Yekalam Photography

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 In her initial mark, I used Lydia Yekalam's initials to create a unique logo for her photography start-up, which gave her business a subtle personality within a sharp identity. A year later, Lydia decided to take full ownership of her her voice by creating a personable blog where she could express individuality and interview other local creatives. For this, I created a more textural and fluid identity by handwriting her name and using a watercolor mark.  To read my blog post about the process and transition between the two marks, go  here .    Click here  to see Lydia's website + blog.

In her initial mark, I used Lydia Yekalam's initials to create a unique logo for her photography start-up, which gave her business a subtle personality within a sharp identity. A year later, Lydia decided to take full ownership of her her voice by creating a personable blog where she could express individuality and interview other local creatives. For this, I created a more textural and fluid identity by handwriting her name and using a watercolor mark.

To read my blog post about the process and transition between the two marks, go here.

Click here to see Lydia's website + blog.

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