Hailey Coral

Lydia Yekalam - Brand Identity

Lydia Yekalam - Brand Identity

In her initial mark, I used Lydia Yekalam's initials to create a unique logo for her photography start-up, which gave her business a subtle personality within a sharp identity. 

A year later, Lydia decided to take full ownership of her photos and her voice by creating a more personable blog where she could express individuality, and interview other local creatives. For this, I created a more textural and fluid identity by handwriting her name and using a watercolor mark. 

To read my blog post about the process and transition between the two marks, go here

Click here to see Lydia's website + blog.