Information Design Post 3
Whether it be a map or a set of data, information is harder to present graphically than it looks. Though both of these examples may look a bit boring at first glance, they are carefully thought out in order to make sure that the viewers will be able to obtain the information in the most successful and efficient way possible. The first photo was taken in downtown Gig Harbor, WA and displays a map intended for the boater audience. Because fisherman or boaters most likely need a chart that can quickly show them what they need to know, the key in the corner makes it so that they can easily find places to fill up on gas, where they can stay overnight, and parks. The icons may not be the most creative or beautiful, yet sometimes when the goal is efficiency, simplicity wins over interest. In the second graphic, I really liked the way they approached the hierarchy. The chart shows what people who graduated with a bachelor's degree in visual and performing arts go into for their careers post- college. The thicker lines leading to the other half of the circular graph represent a larger portion of people, and the thinner lines suggest a smaller amount. In this case, most people who graduated with an art degree of some sort DID end up going into the "Arts and Entertainment" occupations, and the thinnest lines show us that very little when into the physical science field or into construction. This split graph allows us to easily flow from one side to the next, while still feeling an overall sense of whole-ness. This graphic is successful not only in its it's visual information execution, but in the overall feeling it gives from its natural and non-harsh shape qualities.
Map - Downtown Gig Harbor, made by Bri Communications College Majors vs. Occupation Groups - Found on fastcodesign.com, made with the U.S. Census Bureau's dat, Dikiiy // Shutterstock