Hailey Coral


information Design Post 1

image IMG_0015

I was originally drawn to both of these examples of information design because of the way they both successfully executed using interesting, yet easy to read typography and graphics in order to present their information. The tree graphic uses the lines that represent where the trees are located on a map of the world to create a tree-like shape overall. This idea uses revealing graphics to give the piece a clear meaning to reflect the overall information. Instead of merely listing the age and location of the trees, this poster approaches the typical information design layout in a different way. Composing information graphically does not mean that movement, interest, and overall meaning need to be ignored. “The Earth’s Oldest Tress,” is a great example of how to organize information in a thought-provoking and systematized matter. Starbuck’s mini Columbia Monte bonito information card, achieves hierarchy and organized spacing while fitting an explanatory paragraph, growing region on a mini map, tasting note chart, processing, complementary flavors, and even the altitude in which the coffee was grown. The designers for Starbucks used a mini map to indicate where the coffee is grown and circles to indicate how acidic and what kind of body the coffee has. To get this much information on a 2” x 2” card while still succeeding in creating a hierarchical, interesting, and spacious card is difficult to do. Both of these information design examples create a visual map that allows our minds to not work very hard at finding information, while still engaging us in the design.