The designers toolbox
The “tools” that graphic designers use can range in anything from exacto knives, to cameras, to paper. However, with the rapid development of technology the programs and applications used to create, complete and finesse design ideas are extremely helpful when used correctly. Photography and the use of a camera, is a very powerful tool in design, and can make or break the composition depending how you use the photo. Programs (such as Photoshop) come into handy when wanting to fix a mediocre picture you may have took, into consisting of more or less contrast, hierarchy, placement, cropping, fixing, etc. You can also use Photoshop to combine or manipulate images so that a new mood or composition is created all together. Though it is possible to add text in this program, InDesign is the most reliable and easy when it comes to layout and text formatting. Layout, publication, and package designs are most often made using InDesign, for its ability to create grids, and arrange text is most effective. When a designer wants to create vector images (those that wont be destroyed in pixels after enlargement), or simply make more clean and concise designs such as logos or complex illustrations, Illustrator is the go-to program. Its ability to help designers and artists bring their ideas to life on the computer is remarkable. The discussion about what these design tools can do, led me to think about how technology has affected designs over the past 10 years of development, and how technology will continue to change future designs. Before these innovative programs were created, there was more limitation, and the ability to quickly create texture, overlay and combine elements, structure layouts, and create consistent style was extremely difficult to say the least. Once these programs were developed, designer’s creativity heights not only took off, but the expectations of the consumers were greater as well. In a blog on Bright Hub, written by Amber Neely, she states “Product packaging was simple but effective, but didn't wow us. Today, when we look at a great website, we expect every element within it to fit into the overall design, to flow easily from one area to the other. Product packaging has become an art in itself, with dazzling arrays of colors and information that adds to the design, rather than detracts from it.” Not only do designers have more options and availability to create their ideas with these tools, but the pressure to become better and unlike anything that had been created in the past is much greater.
(Graphic Design School. By: Dabner, Stweart, and Zempol) http://www.brighthub.com/multimedia/publishing/articles/121403.aspx#