A West coast Thai food restaurant centered on providing delicious traditional Thai food in an approachable environment, focused on sustainable practice. The logo development started with ornamental traditional Thai patterns and eventually drew inspiration from the Thai Buddha. This allowed for a traditional core while still feeling clean and organic. KÆNG’s brand assets include a pattern created to keep the classic Thai culture present, but also includes texture and living aspects to embody the sustainable characteristic of the restaurant.*
*To see the full creative brief click here.
This project was featured on the Creative Contributors section of Allison Wagner's blog, WEST COAST AESTHETIC.
Focus is a mobile app that allows you to limit the amount of time you use other apps on your phone, in order to stay focused and not distracted by social media, games, etc.
To see the full strategic brief and process on this project, click here.
In her initial mark, I used Lydia Yekalam's initials to create a unique logo for her photography start-up, which gave her business a subtle personality within a sharp identity.
A year later, Lydia decided to take full ownership of her photos and her voice by creating a more personable blog where she could express individuality, and interview other local creatives. For this, I created a more textural and fluid identity by handwriting her name and using a watercolor mark.
This global experience for HBO features pop-up installations and an interactive online participation for fans.*
The UI features an “Arya Experience” which allows players to move through a series of steps as if they are Arya entering the House of Black and White.
The pop-up installation features a sensory maze-like game where players can move through a dark tunnel like blind Arya. They either become a “faceless man” or end up on the “wall of faces” based on how many tasks they complete or obstacles they avoid.
I created this typography exploration motion piece in my spare time using After Effects.
Stress is something that can hold people back from following their dreams, living each day to its fullest potential, and appreciating those around them. To help people to feel confident, capable, and full of life, I created a workbook that focuses on encouraging people to get out of their slumps and into their future. The book is called “Little Things” and features four sections: Mind, Move, Food, and Friends. The watercolor images I created correlate with each section, and make for a relaxing and inspiring mood throughout the piece. The sections are based on interviews I conducted to find out what was most helpful in relieving people’s stress. Most mentioned something about connecting with others, meditation, exercise, and nutrition, so these four sections (mind, move, food, and friends) were fitting.
To see the full strategic brief, click here.
Family First Adult Family Homes consists of several elderly care homes all located in Gig Harbor, WA. In 2014, I re-branded the company to give it an updated look, while still appealing to the elderly community by using approachable colors and shapes throughout the logo, brochure design, and website. Visit familyfirstafh.com to see more of how the rebrand looks on the web.
TK Threads teaches refugee women to sew and gives them a way to turn a potential downward spiral into a positive and hopeful moving cycle. This mark came from a combination of wanting to create an abstract “needle and thread” and turn it into something that was empowering and strong while implying a foundation of connectivity and community. This mark is meant to create a sense of unity while still showcasing individual empowerment. To see the full brand and brief, click here.
This mark was created at an event called "Branded" held at Seattle Pacific University, where several Social Venture business teams work with designers to create a logo mark, company aesthetic, assets, and overall brand for their proposed business plan in a 12 hour day. Once this identity is created, the Social Venture team uses this brand when competing in the SVP competition in which they are judged on "the significance of the social need being addressed, the ongoing impact of the venture, the likelihood that the plan can be successfully implemented, and the financial viability of the plan." TK Threads used this visual brand in their competition and won 2nd place in the 2015 Social Venture Plan Competition. They also received the People's Choice award and $3,500.
As an apparel graphic designer at Brooks Running, I worked on various graphics for the Rock 'n' Roll Marathon series. The Rock 'n' Roll Marathon Series is the 'World's Largest Running Series' with more than 500000 people taking part in 30 global cities each year.