KÆNG - Brand Identity
A West coast Thai food restaurant centered on providing delicious traditional Thai food in an approachable environment, focused on sustainable practice. The logo development started with ornamental traditional Thai patterns and eventually drew inspiration from the Thai Buddha. This allowed for a traditional core while still feeling clean and organic. KÆNG’s brand assets include a pattern created to keep the classic Thai culture present, but also includes texture and living aspects to embody the sustainable characteristic of the restaurant.*
*To see the full creative brief click here.
This project was featured on the Creative Contributors section of Allison Wagner's blog, WEST COAST AESTHETIC.
Design Partner: Shaelee Haglund