Hailey Coral

Game of Thrones - Digital Experience

This global experience for HBO features pop-up installations and an interactive online participation for fans.*

The UI features an “Arya Experience” which allows players to move through a series of steps as if they are Arya entering the House of Black and White.

The pop-up installation features a sensory maze-like game where players can move through a dark tunnel like blind Arya. They either become a “faceless man” or end up on the “wall of faces” based on how many tasks they complete or obstacles they avoid.

I worked on the design for this *proposal with Larissa Barth and Eric Shaner