Hailey Coral

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The designers toolbox

The “tools” that graphic designers use can range in anything from exacto knives, to cameras, to paper. However, with the rapid development of technology the programs and applications used to create, complete and finesse design ideas are extremely helpful when used correctly. Photography and the use of a camera, is a very powerful tool in design, and can make or break the composition depending how you use the photo. Programs (such as Photoshop) come into handy when wanting to fix a mediocre picture you may have took, into consisting of more or less contrast, hierarchy, placement, cropping, fixing, etc. You can also use Photoshop to combine or manipulate images so that a new mood or composition is created all together. Though it is possible to add text in this program, InDesign is the most reliable and easy when it comes to layout and text formatting. Layout, publication, and package designs are most often made using InDesign, for its ability to create grids, and arrange text is most effective. When a designer wants to create vector images (those that wont be destroyed in pixels after enlargement), or simply make more clean and concise designs such as logos or complex illustrations, Illustrator is the go-to program. Its ability to help designers and artists bring their ideas to life on the computer is remarkable. The discussion about what these design tools can do, led me to think about how technology has affected designs over the past 10 years of development, and how technology will continue to change future designs. Before these innovative programs were created, there was more limitation, and the ability to quickly create texture, overlay and combine elements, structure layouts, and create consistent style was extremely difficult to say the least. Once these programs were developed, designer’s creativity heights not only took off, but the expectations of the consumers were greater as well. In a blog on Bright Hub, written by Amber Neely, she states “Product packaging was simple but effective, but didn't wow us. Today, when we look at a great website, we expect every element within it to fit into the overall design, to flow easily from one area to the other. Product packaging has become an art in itself, with dazzling arrays of colors and information that adds to the design, rather than detracts from it.” Not only do designers have more options and availability to create their ideas with these tools, but the pressure to become better and unlike anything that had been created in the past is much greater.

(Graphic Design School. By: Dabner, Stweart, and Zempol) http://www.brighthub.com/multimedia/publishing/articles/121403.aspx#

 

Photoshop can be used to integrate two separate photos, or illustrations in order to create distortions of reality. The ability to change the color, light, and shadows in these new images also allows the overall mood to be either enhanced, or changed all together.  (new media design – designspiration.net)

Photoshop not only allows you to change the color of your pictures and fix the lighting on ones that didn't turn out as well as you hoped, but it allows for distortion, manipulation, and even the addition of text and different elements as well. Because of programs like photoshop, designers and artists have the ability to play with images like never before. (Bad_Romance_by_revuh.png)

Indesign is a program that people who love type, are addicted to. It's ability to easily align bodies of text and images into a structured system, makes layouts like this flow and easy on the eyes. (Craft Victoria Annual Report 2012)

Illustrations are beautiful when done by hand, but when it comes to laying color where you want it, fixing mistakes, and creating crisp, flowing compositions, Adobe's Illustrator program is extremely powerful. As shown in this recreation of Alice and Wonderland, though there is so much going on in the composition and colors, the neat line strokes and flow of the images make the characters look crisp and finished. (Reinvented Disney Posters by Mondo)